Customs/shopping/Updated: 2026-06-17

中国での値引き交渉術

値引きが期待される場所と失礼になる場所。市場や小さな店での実践的な戦略、そして交渉をやめるタイミング。覚えておいてください：値引き交渉は対立ではなく、社交的なやりとりです。

Overview

Bargaining is expected and even enjoyed in Chinese markets, small shops, and tourist stalls — but it's not universal. Knowing where to bargain, how to start, what price to target, and when to stop is a skill. Bargaining in the wrong place (like a department store or restaurant) can cause genuine offense. When done right, it's a friendly social interaction, not a confrontation.

When It Matters Most

Bargaining is appropriate at street markets, antique markets, tourist souvenir stalls, independent clothing boutiques, and some electronics markets. Never bargain at: department stores, supermarkets, chain stores, restaurants, pharmacies, and government-run shops.

Do's & Don'ts

Do bargain at street markets, tourist stalls, and small independent shops.
Do start at 30–50% of the asking price — this is expected and not offensive.
Don't bargain in department stores, supermarkets, chain stores, or restaurants.
Don't start bargaining if you're not genuinely interested in buying.
Do walk away if the price isn't right — this often triggers the vendor's best offer.
Don't get angry or aggressive — keep it light and friendly; it's a social game.

Practical Tips

The 'walk away' technique: if the vendor won't meet your price, start walking away slowly. Often they'll call you back with a better offer.
Bundle deals: if buying multiple items, negotiate the total price rather than individual items.
Learn numbers in Chinese — bargaining in Chinese (even just numbers) shows you're not a complete novice.
Silk markets, antique markets, and tourist souvenir stalls expect bargaining. Electronics markets sometimes do too.
Price anchors: in tourist markets, the first asking price is often 3–10x the realistic price. Don't be shy about countering low.

Need help navigating a cultural situation?

If you're unsure about a specific cultural situation, reach out for practical advice tailored to your trip.

Ask about customs Message on WhatsApp

Do's & Don'ts

Do bargain at street markets, tourist stalls, and small independent shops.

Do start at 30–50% of the asking price — this is expected and not offensive.

Don't bargain in department stores, supermarkets, chain stores, or restaurants.

Don't start bargaining if you're not genuinely interested in buying.

Do walk away if the price isn't right — this often triggers the vendor's best offer.

Don't get angry or aggressive — keep it light and friendly; it's a social game.